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The fundamentals of fashion management
Paperback
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- Book Synopsis
- The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
- About The Author
- Susan Dillon is a former Director of Teaching and Learning at JCA, London Fashion Academy and an experienced fashion educator, now working as an independent creative practitioner. Her practice has evolved into a making-led exploration of contemporary porcelain jewellery, sustainable design, slow processes, and craft-led approaches to creative business. Alongside her studio practice, she develops workshops and creative coaching rooted in mindful making.
- Product Details
-
- ISBN
- 9781474271219
- Format
- Paperback
- Publisher
- Bloomsbury Visual Arts, (04 October 2018)
- Number of Pages
- 216
- Weight
- 575 grams
- Language
- English
- Dimensions
- 228 x 200 x 16 mm
- Series:
- See all books in this series
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