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The art firm

Name: The art firm
Author: Pierre Guillet de Monthoux

Pierre Guillet de Monthoux

13 January 2004

Hardback

€86.75

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Book Synopsis

The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role-so central to value-making in contemporary economies-performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

About The Author

Pierre Guillet de Monthoux is Professor and Chair of General Management, School of Business, Stockholm University, Sweden. He has also written The Moral Philosophy of Management and edited Good Novels Better Management (with Barbara Czarniawska).

Product Details

ISBN: 9780804748131
Format: Hardback
Publisher: Stanford Business Books, (13 January 2004)
Number of Pages: 391
Weight: 712 grams
Language: English
Dimensions: 229 x 152 x 30 mm
Categories:: Techniques