Currently Out Of Stock

Strategy for business

Name: Strategy for business
Author: Mariana Mazzucato

Mariana Mazzucato

13 December 2001

Hardback

€261.00

Collect 783 Reward Points

Currently Out Of Stock

Book Synopsis

`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business′ - Costas Markides, London Business School Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy: ) What is Strategy? ) Competition and Industry Effects ) Resources, Capabilities and Core Competencies ) Strategic Innovation and Firm Size ) Organisational Structures, Learning and Knowledge Management ) the Global Information Economy It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students. This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).

Product Details

ISBN: 9780761974123
Format: Hardback
Publisher: Sage, (13 December 2001)
Number of Pages: 400
Weight: 1020 grams
Language: English
Dimensions: 246 x 189 x 28 mm
Series:: See all books in this series
Categories:: Strategy