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Strategic management

Name: Strategic management
Author: Fred R. David

Fred R. David

24 April 2025

Paperback

€100.04

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Book Synopsis

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Product Details

ISBN: 9781292745275
Format: Paperback
Publisher: Pearson, (24 April 2025)
Number of Pages: 672
Weight: 1419 grams
Language: English
Dimensions: 275 x 215 x 23 mm
Categories:: Corporate Strategy