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Strategic management and business policy

Name: Strategic management and business policy
Author: Thomas L. Wheelen

Thomas L. Wheelen

29 June 2023

Paperback

€104.39

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Book Synopsis

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

Product Details

ISBN: 9781292727424
Format: Paperback
Publisher: Pearson, (29 June 2023)
Number of Pages: 744
Weight: 870 grams
Language: English
Dimensions: 254 x 205 x 29 mm
Categories:: Strategy