Sport consumer behaviour

by Daniel C. Funk | 02 August 2022
PAPERBACK
This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning
€55.99
167 Reward Points
In stock online
Delivery in 2-3 working days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning
Quantity:
In stock online
Delivery in 2-3 working days
Eligible for free delivery
167 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€55.99
In stock online
Delivery in 2-3 working days
Eligible for free delivery
Quantity:
167 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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