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Social Identity and Financial Investment Decisions
Paperback
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- Book Synopsis
- This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.
- About The Author
- The author is lecturer at Munich Business School and Passau University for business and culture in the Arab world and Turkey. She has long-standing experience in the financial services industry.
- Product Details
-
- ISBN
- 9783319386454
- Format
- Paperback
- Publisher
- Springer, (17 October 2016)
- Number of Pages
- 230
- Weight
- 3752 grams
- Language
- English
- Dimensions
- 235 x 155 x 13 mm
- Series:
- See all books in this series
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