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Reconceptualizing English for international business contexts
Hardback
€115.94
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- Book Synopsis
- This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to 'get their job done'.
- About The Author
- Elma Dedovic-Atilla is Assistant Professor and Head of the Department for Digital Communications and Public Relations, International Burch University, Bosnia and Herzegovina. Her research interests include English communication skills, English as a business lingua franca (BELF), the EFL/ELF dichotomy, English in use and English Language Teaching.
- Product Details
-
- ISBN
- 9781800415997
- Format
- Hardback
- Publisher
- Multilingual Matters, (05 August 2022)
- Number of Pages
- 224
- Weight
- 490 grams
- Language
- English
- Dimensions
- 234 x 156 x 15.6 mm
- Series:
- See all books in this series
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