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Positioning

Name: Positioning
Author: Al Ries

Al Ries

16 December 2000

Hardback

€33.00

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Book Synopsis

This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.

About The Author

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

Product Details

ISBN: 9780071359160
Format: Hardback
Publisher: McGraw Hill, (16 December 2000)
Number of Pages: 213
Weight: 526.2 grams
Language: English
Dimensions: 210.8 x 195.6 x 25.4 mm
Categories:: Advertising