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Positioning
Hardback
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Advertising
This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
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This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
76 Reward Points
Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!
€25.51
Was €31.89
76 Reward Points
Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!
Categories:
Advertising
Product Description
This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
Product Details
ISBN9780071359160
FormatHardback
PublisherMcGraw-Hill Education (16 December. 2000)
No. of Pages246
Weight526.2
Language English
Dimensions 210.8 x 195.6 x 25.4