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Marketing
Hardback
€153.70
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- Book Synopsis
- MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
- About The Author
- James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
- Product Details
-
- ISBN
- 9781133962489
- Format
- Hardback
- Publisher
- South-Western Educational Publishing, (09 April 2015)
- Number of Pages
- 736
- Weight
- 1770 grams
- Language
- English
- Dimensions
- 30 x 223 x 279 mm
- Categories: