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Lessons learned of ASML
Paperback
€42.00
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- Book Synopsis
- From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start‑up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices-how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed-and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence‑driven narrative that opens theory for practice without pretending there is a universal recipe.
- About The Author
- Susanne van der Velden is an independent strategist and researcher focused on how organisations build and sustain innovation under uncertainty. She worked as a consultant and founder on organisational-learning software, then held leadership at FME (Smart Industry & AI) and digitalisation for Royal Heijmans' residential business. She obtained her PhD at Tilburg University and currently serves on the board of VNO-NCW Brabant Zeeland. Mohammad N. Nasiri is Assistant Professor of Strategy at the University of Amsterdam Business School, specialising in inter-organisational collaboration and innovation ecosystems. His research spans R&D alliances, consortia, and standard-setting, and he was UvA's Lecturer of the Year in 2022. He holds a PhD from Tilburg University.
- Product Details
-
- ISBN
- 9789059963511
- Format
- Paperback
- Publisher
- Lannoo, (17 June 2026)
- Number of Pages
- 240
- Language
- English
- Dimensions
- 240 x 170 x 16 mm
- Series:
- See all books in this series
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