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Guile: Managing Innovation: Case Studies From The Services Industries (paper)
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Paperback
€177.60
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- Book Synopsis
- This book of case histories is devoted solely to service industries and the technologies that drive them, as told by those who have developed segments of these industries. The chapters cover innovations, such as Federal Express's advanced system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobile telephones, Bell & Howell's introduction of an automated automotive parts catalogue, and the New York Stock Exchange's development of electronic t
- Product Details
-
- ISBN
- 9780309038911
- Format
- Paperback
- Publisher
- John Wiley & Sons, Inc., (01 January 1988)
- Number of Pages
- 220
- Weight
- 360 grams
- Language
- English
- Dimensions
- 28 x 53 x 19 mm
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