Inside TikTok’s Rise, Power And Dangerous Reach
Emily Baker-White charts TikTok’s rise from startup to global force while exposing the surveillance, manipulation and political pressure surrounding it. Drawing on whistleblower material, internal records and sharp reporting, this investigative account becomes a gripping portrait of power, influence and control in the algorithm age.
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Every Screen On The Planet
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Inside TikTok’s Rise, Power And Dangerous Reach
Emily Baker-White charts TikTok’s rise from startup to global force while exposing the surveillance, manipulation and political pressure surrounding it. Drawing on whistleblower material, internal records and sharp reporting, this investigative account becomes a gripping portrait of power, influence and control in the algorithm age.
- Book Synopsis
-
Ideal for readers who:
- Read investigative nonfiction for inside stories of power, control and influence.
- Want a sharply reported account of TikTok’s rise and the systems behind it.
- Are interested in tech, surveillance and the geopolitical struggle over platforms.
- Value urgent, eye-opening journalism that turns complex issues into gripping narrative.
'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology.
It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection.
But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. Every Screen on the Planet is the dramatic, untold story of TikTok.
Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White relates how its visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success.
Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location.
Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's most valuable - and dangerous - commodity.
'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World
- About The Author
- Emily Baker-White works as a technology reporter for Forbes. She previously covered tech at Buzzfeed News. Before becoming a journalist, Baker-White earned her JD from Harvard Law School and practised criminal defence law, launching a multi-year investigation into police misconduct on Facebook. Every Screen on the Planet is her groundbreaking investigation into the intricate landscape of TikTok and ByteDance.
- Product Details
-
- ISBN
- 9781035049264
- Format
- Hardback
- Publisher
- Macmillan Business, (02 October 2025)
- Number of Pages
- 352
- Weight
- 576 grams
- Language
- English
- Dimensions
- 246 x 163 x 32 mm
- Categories: