Fast & Free Shipping
Get FREE delivery in the Republic of Ireland when you spend €10 or more
In Stock
Desi Disruptors
Paperback
€30.44
Collect 91 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.
- About The Author
- Vispy Doctor refers tohimself as being 'terminally curious'. His journey has been a blend of science, business and passion. Having done his doctoral work in physics, and with an MBA from XLRI, he moved into the exciting world of branding and business consulting.
- Product Details
-
- ISBN
- 9789373079158
- Format
- Paperback
- Publisher
- HarperCollins India, (31 May 2026)
- Number of Pages
- 272
- Weight
- 160 grams
- Language
- English
- Dimensions
- 215 x 140 mm
- Categories: