In Stock
Customer relationship management
Paperback
€118.89
Collect 356 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
- Product Details
-
- ISBN
- 9780273774952
- Format
- Paperback
- Publisher
- Pearson, (24 September 2013)
- Number of Pages
- 440
- Weight
- 828 grams
- Language
- English
- Dimensions
- 249 x 191 x 23 mm
- Categories: