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Contemporary marketing

Name: Contemporary marketing
Author: Louis E. Boone

Louis E. Boone

01 February 2025

Paperback

€120.34

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Book Synopsis

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

About The Author

After a long and distinguished career, Dr. Louis E. "Gene" Boone passed away just before the publication of the 13th Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama and other schools in the U.S., Australia and Europe were fortunate to be influenced by Dr. Boone's insights. Many marketing instructors knew Dr. Boone through his prominent career and remember the numerous, significant contributions he made to business education. Dr. Boone served as a pioneer in the marketing discipline and was, arguably, the most creative business writer of his generation.

Product Details

ISBN: 9798214041100
Format: Paperback
Publisher: South-Western, (01 February 2025)
Number of Pages: 432
Weight: 930 grams
Language: English
Dimensions: 25 x 210 x 271 mm
Categories:: Economics