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Consumer Research Methods in Food Science
Paperback
€179.99
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- Book Synopsis
- This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
- Product Details
-
- ISBN
- 9781071630020
- Format
- Paperback
- Publisher
- Humana Press, (08 April 2023)
- Number of Pages
- 472
- Language
- English
- Dimensions
- 254 x 178 mm
- Series:
- See all books in this series
- Categories: