Currently Out Of Stock
Competition demystified
Paperback
€26.39
Collect 79 Reward Points
- Currently Out Of Stock
- Book Synopsis
- Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.
- Product Details
-
- ISBN
- 9781591841807
- Format
- Paperback
- Publisher
- Portfolio, (08 November 2007)
- Number of Pages
- 416
- Weight
- 386 grams
- Language
- English
- Dimensions
- 215 x 140 x 27 mm
- Categories: