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Competition demystified

Name: Competition demystified
Author: Bruce C. Greenwald

Bruce C. Greenwald

08 November 2007

Paperback

€30.49

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Book Synopsis

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Product Details

ISBN: 9781591841807
Format: Paperback
Publisher: Portfolio, (08 November 2007)
Number of Pages: 416
Weight: 386 grams
Language: English
Dimensions: 215 x 140 x 27 mm
Categories:: Business and Management