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Business research methods
Paperback
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- Book Synopsis
- Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
- About The Author
- Christina Quinlan lectures in Research Methods at the Technological University in Dublin, where she works currently in the School of Marketing and Entrepreneurship. Formerly, she was Senior Lecturer and Director of the Institute for Research in Criminology, Community, Education and Social Justice, in the School of Applied Social Science at De Montfort University in Leicester, and before that, she taught research methods at Dublin City University. Her PhD research was a study of women's experiences of imprisonment in Ireland. Using critical ethnography, discourse analysis and semiotics, Christina explored the manner in which the identities of imprisoned women are constructed and represented in different discourses, historical discourses, architectural discourses, organisational/managerial discourses and media discourses. Christina also engaged with imprisoned women themselves and explored with them, using in-depth interviews and photography, the manner in which within prison, they constructed and represented their own identities. Christina's book on women's experiences of imprisonment in Ireland was published in 2011 by Irish Academic Press. In recent years, Christina has published widely on the topic of women's experiences of social control and the State. In terms of research methods, her particular interests include qualitative and quantitative research methods, critical research, ethnographic research, action research, image-based research and feminist research.
- Product Details
-
- ISBN
- 9781473791343
- Format
- Paperback
- Publisher
- Cengage Learning, (03 March 2024)
- Number of Pages
- 432
- Weight
- 900 grams
- Language
- English
- Dimensions
- 17 x 217 x 277 mm
- Categories: