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92 strategies for marketing planned gifts
Paperback
€71.75
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- Currently Out Of Stock
- Book Synopsis
- Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: Strategies for promoting bequests Incorporating planned giving into capital campaigns Developing planned giving marketing plans Acquiring testimonials Identifying planned gift expectancies Planning guidebooks Attracting planned gifts Life insurance gifts Residual bequests Preserving planned gift expectancies Prospect management Referral forms Donor/prospect communication Employee giving Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
- About The Author
- Scott C. Stevenson is the editor of 92 Strategies for Marketing Planned Gifts, published by Wiley.
- Product Details
-
- ISBN
- 9781118690451
- Format
- Paperback
- Publisher
- Jossey-Bass, (09 July 2013)
- Number of Pages
- 50
- Weight
- 141.98 grams
- Language
- English
- Dimensions
- 279.4 x 215.9 x 2.6 mm
- Series:
- See all books in this series
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