Digital Power, Trust and the Internet’s Broken Promise
Mark Little’s book is strongest as a clear-eyed read on why the internet stopped feeling open, generous or trustworthy. His media background gives the argument practical weight, making it useful for readers interested in digital culture, online power and trust.
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The Last Good Day On The Internet
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Digital Power, Trust and the Internet’s Broken Promise
Mark Little’s book is strongest as a clear-eyed read on why the internet stopped feeling open, generous or trustworthy. His media background gives the argument practical weight, making it useful for readers interested in digital culture, online power and trust.
- Book Synopsis
-
Do you remember when the internet felt like a shared playground? When strangers around the world connected over the colour of a dress?
The Last Good Day on the Internet sees former foreign correspondent and tech entrepreneur Mark Little take us back to a time when the web was a place of community, curiosity and potential.
Until it wasn't.
Having spent nearly two decades at the heart of the digital revolution -- leaving RTÉ to found two successful start-ups, Storyful and Kinzen, and working for Twitter and Spotify -- Little is one of the few who has witnessed the internet's transformation from the inside.
Here, he offers an unflinching insider account of the web's rise, charting its most powerful innovations and its most damaging failures. He traces the explosive growth of the attention economy -- fuelled by Silicon Valley's relentless pursuit of scale and profit -- and exposes the harm this has wrought: toxic algorithms, and the spread of hate and misinformation, before turning to the accelerating impact of AI on our lives.
Then he asks a question: what if we could take the internet back?
From reclaiming control of our feeds to rediscovering authentic online communities, The Last Good Day on the Internet explores both the promise and the risks of superhuman technology -- and how we might reclaim our agency to build a more hopeful and empowering digital future.
Ideal for readers who:
- Miss the early days when the internet felt much more open, curious and community-focused.
- Look for an authoritative insider’s view of Silicon Valley, social media platforms and the attention economy.
- Follow critical contemporary debates surrounding misinformation, toxic algorithms, AI and online trust.
- Are looking for hopeful, practical thinking on how to reclaim individual agency and control over digital life.
- About The Author
- Mark Little is an entrepreneur and journalist working to understand the impact of technology on media and democracy. Mark is the co-founder of Kinzen, which used AI and human analysis to detect online harms, and the founder of Storyful, the world's first social news agency. Mark has worked on trust and safety issues at Spotify, and developed media partnerships for Twitter. He is a former TV presenter and foreign correspondent for RTE, and was a member of the Future of Media Commission, tasked with mapping the future of public media in Ireland.
- Product Details
-
- ISBN
- 9781399755825
- Format
- Paperback
- Publisher
- Hachette Books Ireland, (17 September 2026)
- Number of Pages
- 320
- Language
- English
- Dimensions
- 234 x 153 mm
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