Currently Out Of Stock
The brand new future
Paperback
€18.85
Collect 56 Reward Points
- Currently Out Of Stock
- Book Synopsis
- Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
- About The Author
- Bob Sheard is the co-founder of FreshBritain, which for the past 20 years has designed over 200 global brands.
- Product Details
-
- ISBN
- 9781917391283
- Format
- Paperback
- Publisher
- LID Publishing, (15 May 2025)
- Number of Pages
- 240
- Language
- English
- Dimensions
- 216 x 138 mm
- Categories: