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Supply network strategies
Paperback
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- Book Synopsis
- Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the 'philosophy' of the IMP group.
- About The Author
- Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden. Håkan Håkansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway. Göran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.
- Product Details
-
- ISBN
- 9780470518540
- Format
- Paperback
- Publisher
- John Wiley & Sons, Inc., (12 August 2010)
- Number of Pages
- 262
- Weight
- 481.95 grams
- Language
- English
- Dimensions
- 244 x 168 x 15.7 mm
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