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Pour your heart into it
Paperback
€19.71
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- Book Synopsis
- The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
- Product Details
-
- ISBN
- 9780786883561
- Format
- Paperback
- Publisher
- Hachette Books, (13 January 1999)
- Number of Pages
- 368
- Weight
- 461 grams
- Language
- English
- Dimensions
- 232 x 150 x 28 mm
- Categories: