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Managing the smart revolution in tourism firms
Paperback
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- Book Synopsis
- Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: · Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years · Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter· Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind · Features full colour figures and photographsThe book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology
- About The Author
- Dr. Francisco Javier Navarro-Meneses is a senior Lecturer and Researcher at the School of Tourism of Universidad Antonio de Nebrija (Madrid, Spain), where he is Director of the MBA in Tourism Management and Executive Education programs. His current research focuses on the study of value creation in organizations and the transformation processes arising from the impact of smart technologies and the development of a data-driven culture. Dr. Navarro-Meneses is also an active member of research groups focused on innovation and smart tourism, service innovation, and modeling of complex social systems in various research institutions. Prior to joining the academia, Dr. Navarro-Meneses developed his professional career as an international business consultant, an industry in which he has twenty years of experience in positions of responsibility both in Big Four firms and in his own. His areas of expertise include organizational transformation, innovation management, and corporate strategic change. He has also been a founder and CEO of start-up companies in the technology, e-commerce, engineering, tourism, and aviation industries.
- Product Details
-
- ISBN
- 9781789249316
- Format
- Paperback
- Publisher
- CAB International, (12 April 2023)
- Number of Pages
- 360
- Weight
- 904 grams
- Language
- English
- Dimensions
- 243 x 173 x 21 mm
- Categories: