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Copywriting
Paperback
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- Book Synopsis
- 'Copywriting' shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter.
- About The Author
- Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).
- Product Details
-
- ISBN
- 9781529420241
- Format
- Paperback
- Publisher
- Laurence King Publishing, (13 September 2022)
- Number of Pages
- 240
- Weight
- 640 grams
- Language
- English
- Dimensions
- 244 x 172 x 20 mm
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