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Content strategy for the Web
Paperback
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- Book Synopsis
- FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
- About The Author
- Product Details
-
- ISBN
- 9780321808301
- Format
- Paperback
- Publisher
- New Riders, (22 March 2012)
- Number of Pages
- 197
- Weight
- 480 grams
- Language
- English
- Dimensions
- 226 x 176 x 12 mm
- Series:
- See all books in this series
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