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-Addresses an important and timely issue: Lyme is a hugely controversial disease; the Lyme advocacy community argues that Lyme Disease is grossly underdiagnosed and is responsible for an enormous breadth of illness that many medical providers fail to recognize or treat appropriately. -Huge target market: The CDC estimates that more than 300,000 people are diagnosed with Lyme Disease each year in the United States; this collection's accessible, inspiring format will hold appeal for Lyme sufferers of all ages. -Philanthropic angle: The author will donate all proceeds from this book to a foundation that provides financial support to Lyme-affected families