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Whoever tells the best story wins

by Annette Simmons | 16 June 2015
Category: Office Skills
Synopsis
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are,what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to: Capture attentionMotivate listenersGain trustStrengthen your argumentSway decisionsDemonstrate authenticity and encourage transparencySpark innovationManage uncertainty Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.
€27.99
83 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are,what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to: Capture attentionMotivate listenersGain trustStrengthen your argumentSway decisionsDemonstrate authenticity and encourage transparencySpark innovationManage uncertainty Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.
€27.99
83 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780814449134
Format -
Publisher -
Published - 16/06/2015
Categories - All, Books, Business Computers, Business, Reference, All, Books, Business Computers, Business, Office Skills
No. of Pages - 0
Weight - 1.1
Edition - Second edition
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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