Visual merchandising for fashion

by Sarah Bailey | 18 November 2021
PAPERBACK
Category: Fashion & Design
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
€34.99
104 Reward Points
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Quantity:
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
104 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€34.99
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
Quantity:
104 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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