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Virus of the mind

by Richard Brodie | 04 June 2009
PAPERBACK
Category: Popular Science
Synopsis
We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and "going along with everyone else". Virus of the Mind explains just how we are "infected" by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.
€15.40
46 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and "going along with everyone else". Virus of the Mind explains just how we are "infected" by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.
€15.40
46 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9781848501270
Format - PAPERBACK
Publisher -
Published - 04/06/2009
Categories - All, Books, Science and Nature, Science, Popular Science
No. of Pages - 248
Weight - 447
Edition -
Series - - Not Available
Page Size - 22
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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