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The revenue acceleration rules

by Shashi Upadhyay | 29 June 2018
Category: Other Books
'Account-Based Marketing' is a guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives.
€29.39
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'Account-Based Marketing' is a guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives.
Quantity:
In stock online
Delivery in 5 - 7 working days
Eligible for free delivery
88 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€29.39
In stock online
Delivery in 5 - 7 working days
Eligible for free delivery
Quantity:
88 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

'Account-Based Marketing' is a guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives.

Product Details

The revenue acceleration rules

ISBN9781119371953

Format

PublisherJOHN WILEY & SONS, INC. (29 June. 2018)

No. of Pages240

Weight362

Language English (United States)

Dimensions 230 x 164 x 19.42