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The new relationship marketing

by Mari Smith | 18 November 2011
Hardback
Category: Sales & Marketing
Synopsis
A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospectsExplains the unspoken rules of online etiquette-and thecommon "turnoffs" that drive customers and potential partnersawayDetails the unique cultures of Facebook, Twitter, and otherpopular online platformsShows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.
€26.59
79 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospectsExplains the unspoken rules of online etiquette-and thecommon "turnoffs" that drive customers and potential partnersawayDetails the unique cultures of Facebook, Twitter, and otherpopular online platformsShows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.
€26.59
79 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9781118063064
Format - Hardback
Publisher -
Published - 18/11/2011
Categories - All, Books, Business Computers, Business, Sales & Marketing
No. of Pages - 272
Weight - 468
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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