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The invention of the oral

by Paula McDowell | 04 August 2017
Category: General History
Synopsis
Just as today's embrace of the digital has sparked interest in the history of print culture, so in eighteenth-century Britain the dramatic proliferation of print gave rise to urgent efforts to historicize different media forms and to understand their unique powers. And so it was, Paula McDowell argues, that our modern concepts of oral culture and print culture began to crystallize, and authors and intellectuals drew on older theological notion of oral tradition to forge the modern secular notion of oral tradition that we know today. Drawing on an impressive array of sources including travel narratives, elocution manuals, theological writings, ballad collections, and legal records, McDowell re-creates a world in which everyone from fishwives to philosophers, clergymen to street hucksters, competed for space and audiences in taverns, marketplaces, and the street. She argues that the earliest positive efforts to theorize "oral tradition," and to depict popular oral culture as a culture (rather than a lack of culture), were prompted less by any protodemocratic impulse than by a profound discomfort with new cultures of reading, writing, and even speaking shaped by print. Challenging traditional models of oral versus literate societies and key assumptions about culture's ties to the spoken and the written word, this landmark study reorients critical conversations across eighteenth-century studies, media and communications studies, the history of the book, and beyond.
€47.60
142 Reward Points
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Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Just as today's embrace of the digital has sparked interest in the history of print culture, so in eighteenth-century Britain the dramatic proliferation of print gave rise to urgent efforts to historicize different media forms and to understand their unique powers. And so it was, Paula McDowell argues, that our modern concepts of oral culture and print culture began to crystallize, and authors and intellectuals drew on older theological notion of oral tradition to forge the modern secular notion of oral tradition that we know today. Drawing on an impressive array of sources including travel narratives, elocution manuals, theological writings, ballad collections, and legal records, McDowell re-creates a world in which everyone from fishwives to philosophers, clergymen to street hucksters, competed for space and audiences in taverns, marketplaces, and the street. She argues that the earliest positive efforts to theorize "oral tradition," and to depict popular oral culture as a culture (rather than a lack of culture), were prompted less by any protodemocratic impulse than by a profound discomfort with new cultures of reading, writing, and even speaking shaped by print. Challenging traditional models of oral versus literate societies and key assumptions about culture's ties to the spoken and the written word, this landmark study reorients critical conversations across eighteenth-century studies, media and communications studies, the history of the book, and beyond.
Quantity
Quantity
€47.60
142 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9780226456966
Format -
Publisher -
Published - 04/08/2017
Categories - All, Books, History and Politics, History Books, General History
No. of Pages - 368
Weight - 632
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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