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The human brand

by Chris Malone | 19 November 2013
Category: Reference
Synopsis
People everywhere describe their relationships with brands in a deeply personal way: we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Chris Malone and Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
€30.79
92 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
People everywhere describe their relationships with brands in a deeply personal way: we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Chris Malone and Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
Quantity
Quantity
€30.79
92 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781118611319
Format -
Publisher -
Published - 19/11/2013
Categories - All, Books, Business Computers, Business, Reference
No. of Pages - 208
Weight - 382
Edition - First edition
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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