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The employer brand

by Simon Barrow | 23 September 2005
Hardback
Category: Management
Synopsis
Levels of 'employer brand awareness' are rising fast across Europe,North America and Asia-Pacific, as leading companies realise thatskilled, motivated employees are as vital to their commercialsuccess as profitable customers and apply the principles ofbranding to their own organization. Starting with a review of thepressures which have generated current interest in employerbranding, this definitive book goes on to look at the historicalroots of brand management and the practical steps necessary toachieve employer brand management success - including the businesscase, research, positioning, implementation, management andmeasurement. Case studies of big-name employer brand storiesinclude Tesco, Wal-Mart, British Airways and Prêt a Manger.
€48.99
146 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Levels of 'employer brand awareness' are rising fast across Europe,North America and Asia-Pacific, as leading companies realise thatskilled, motivated employees are as vital to their commercialsuccess as profitable customers and apply the principles ofbranding to their own organization. Starting with a review of thepressures which have generated current interest in employerbranding, this definitive book goes on to look at the historicalroots of brand management and the practical steps necessary toachieve employer brand management success - including the businesscase, research, positioning, implementation, management andmeasurement. Case studies of big-name employer brand storiesinclude Tesco, Wal-Mart, British Airways and Prêt a Manger.
Quantity
Quantity
€48.99
146 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9780470012734
Format - Hardback
Publisher -
Published - 23/09/2005
Categories - All, Books, Business Computers, Business, Management
No. of Pages - 232
Weight - 492
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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