The centre brain

When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. This volume explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, the book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, Adams will show how you can make your message unmissable using the Centre Brain five prompts to action.