Storytelling in luxury fashion

by Amanda Grace Sikarskie | 23 November 2020
Hardback
Category: Fashion & Design
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
€168.00
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Quantity:
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
504 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€168.00
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
Quantity:
504 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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