Sport marketing

by Paul Blakey | 05 May 2011
Category: Sales & Marketing
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
€37.79
113 Reward Points
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
Eligible for free delivery
113 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€37.79
Currently out of stock
Orders will not be processed until after the current Coronavirus (COVID-19) restrictions are lifted
Eligible for free delivery
113 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Product Details

Sport marketing

ISBN9780857250902

Format

PublisherLEARNING MATTERS (05 May. 2011)

No. of Pages220

Weight436

Language English (United States)

Dimensions 246 x 171 x 13