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Service management and marketing

by Christian Grönroos | 10 July 2015
Category: Other Books
This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organisation and executing marketing has become a responsibility for practically everyone.
€75.59
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This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organisation and executing marketing has become a responsibility for practically everyone.
Currently out of stock
Delivery in 5 - 7 working days
Eligible for free delivery
226 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€75.59
Currently out of stock
Delivery in 5 - 7 working days
Eligible for free delivery
226 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organisation and executing marketing has become a responsibility for practically everyone.

Product Details

Service management and marketing

ISBN9781118921449

Format

PublisherJOHN WILEY & SONS, INC. (10 July. 2015)

No. of Pages536

Weight1044

Language English (United States)

Dimensions 235 x 189 x 26.93