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Selling war

by Steven J. Alvarez | 30 March 2016
Synopsis
Failure to communicate In the spring of 2004, army reservist and public affairs officer StevenJ. Alvarez waited to be called up as the U.S. military stormed Baghdadand deposed Saddam Hussein. But soon after President Bush's famousPR stunt in which an aircraft carrier displayed the banner "MissionAccomplished," the dynamics of the war shifted. Selling War recountshow the U.S. military lost the information war in Iraq by engaging thewrong audiences, that is, the Western media, ignoring Iraqi citizensand the wider Arab population, and playing mere lip service to thedirective: "put an Iraqi face on everything." In the absence of effectivecommunication from the U.S. military, the information void wasswiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts tocreate and maintain a successful, stable country were complicatedand eventually frustrated. Steven J. Alvarez couples his experiences as a public affairs officerin Iraq with extensive research on communication and governmentrelations to expose why communications failed and led to the breakdownon the ground. A revealing glimpse into the inner workingsof the military's PR machine, where personnel become stewards ofpresidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executedin Iraq. Alvarez's candid account demonstrates how a fundamentallack of understanding about how to wage an information war has ledto the conditions we face now: the rise of ISIS and the return of U.S.forces to Iraq.
€33.59
100 Reward Points
In stock online
Delivery in 5-7 Days (Delivery may be delayed during Christmas season)
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Failure to communicate In the spring of 2004, army reservist and public affairs officer StevenJ. Alvarez waited to be called up as the U.S. military stormed Baghdadand deposed Saddam Hussein. But soon after President Bush's famousPR stunt in which an aircraft carrier displayed the banner "MissionAccomplished," the dynamics of the war shifted. Selling War recountshow the U.S. military lost the information war in Iraq by engaging thewrong audiences, that is, the Western media, ignoring Iraqi citizensand the wider Arab population, and playing mere lip service to thedirective: "put an Iraqi face on everything." In the absence of effectivecommunication from the U.S. military, the information void wasswiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts tocreate and maintain a successful, stable country were complicatedand eventually frustrated. Steven J. Alvarez couples his experiences as a public affairs officerin Iraq with extensive research on communication and governmentrelations to expose why communications failed and led to the breakdownon the ground. A revealing glimpse into the inner workingsof the military's PR machine, where personnel become stewards ofpresidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executedin Iraq. Alvarez's candid account demonstrates how a fundamentallack of understanding about how to wage an information war has ledto the conditions we face now: the rise of ISIS and the return of U.S.forces to Iraq.
Quantity
Quantity
€33.59
100 Reward Points
In stock online
Delivery in 5-7 Days (Delivery may be delayed during Christmas season)
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781612347721
Format -
Publisher -
Published - 30/03/2016
Categories - All, Books, History and Politics, History Books, Military History, All, Books, Education, Media Studies Academic
No. of Pages - 384
Weight - 752
Edition - 1st edition 2016
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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