Routledge handbook of sports marketing

by Simon Chadwick | 15 December 2017
PAPERBACK
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
€58.79
176 Reward Points
In stock online
Delivery in 2-3 working days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Quantity:
In stock online
Delivery in 2-3 working days
Eligible for free delivery
176 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€58.79
In stock online
Delivery in 2-3 working days
Eligible for free delivery
Quantity:
176 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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