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Retailing management

by Michael Levy | 17 February 2018
Category: Reference
Synopsis
Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
€76.99
230 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
Quantity
Quantity
€76.99
230 Reward Points
In stock online
Delivery 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781260084764
Format -
Publisher -
Published - 17/02/2018
Categories - All, Books, Business Computers, Finance, Economics, All, Books, Other Books, All, Books, Business Computers, Business, Reference
No. of Pages - 0
Weight - 993.4
Edition - Tenth edition
Series - - Not Available
Page Size - 28
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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