FREE CLICK & COLLECT SERVICE | SPEND OVER €10 FOR FREE DELIVERY

Relationship marketing

by Tracy Harwood | 01 February 2008
PAPERBACK
Category: Reference
Synopsis
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners.
€69.99
209 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners.
€69.99
209 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780077114220
Format - PAPERBACK
Publisher - McGraw-Hill Education
Published - 01/02/2008
Categories - All, Books, Business Computers, Business, Sales & Marketing, All, Books, Business Computers, Business, Reference
No. of Pages - 242
Weight - 510
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

Delivery And Returns

Please Note: Items in our extended range may take longer to deliver. Delivery in 5-7 Days

Place an order for over €10 to receive free delivery to anywhere in Ireland and the UK! See our Delivery Charges section below for a full breakdown of shipping costs for all destinations.

 

Delivery Charges

  Ireland & UK* Europe & USA Australia & Canada Rest of World
Under €10 €3.80 €10 €15 €25
Over €10
Free €10 €15 €25

*Free delivery on all orders over €10 - only applies to order total.

All orders will be delivered by An Post.