PUNTERS HOW PADDY POWERS BILLION EURO BET

by Aaron Rogan | 14 October 2021
PAPERBACK
Category: Economics

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power’s unstoppable rise.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…

Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

€13.99 Was €21.00
41 Reward Points
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power’s unstoppable rise.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…

Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

Quantity:
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
41 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€13.99 Was €21.00
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
Quantity:
41 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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