Psychology of loyalty

by Luther B. Miller | 02 August 2013
Hardback
In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
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In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
Quantity:
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
697 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€232.39
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
Quantity:
697 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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