FREE CLICK & COLLECT SERVICE | SPEND 10 FOR FREE DELIVERY

Product management

by Brian Lawley | 17 March 2017
Category: Management
Synopsis
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job-or simply aspire to break into a new role-Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Create a winning strategy for your productGather and analyze customer and market feedbackPrioritize and convey requirements to engineering teams effectivelyMaximize revenues and profitability Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
€27.99
83 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job-or simply aspire to break into a new role-Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Create a winning strategy for your productGather and analyze customer and market feedbackPrioritize and convey requirements to engineering teams effectivelyMaximize revenues and profitability Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
€27.99
83 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9781119264026
Format -
Publisher -
Published - 17/03/2017
Categories - All, Books, Business Computers, Business, Reference, All, Books, Business Computers, Business, Management
No. of Pages - 384
Weight - 510
Edition -
Series - - Not Available
Page Size - 24
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

Delivery And Returns

Please Note: Items in our extended range may take longer to deliver. Delivery in 5-7 Days

Place an order for over €10 to receive free delivery to anywhere in Ireland and the UK! See our Delivery Charges section below for a full breakdown of shipping costs for all destinations.

 

Delivery Charges

  Ireland & UK* Europe & USA Australia & Canada Rest of World
Under €10 €3.80 €10 €15 €25
Over €10
Free €10 €15 €25

*Free delivery on all orders over €10 - only applies to order total.

All orders will be delivered by An Post.