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Non-stop

by Jack El-Hai | 01 November 2013
Category: Industry Finance
Synopsis
From its earliest flights in 1926, carrying mail and occasionally a solo passenger to Chicago, to its acquisition by Delta in 2010, Northwest Airlines soared to the heights of technological achievement and business innovation-and sunk to the depths of employee discord, passenger dissatisfaction, and financial bankruptcy. Its story, rich in singular successes and failures, also has the sweep of the history of American business in the twentieth century. Non-Stop: A Turbulent History of Northwest Airlines captures both the broad context and the intriguing details as it weaves together the accounts of individuals who gave the airline its unique character: from founder Lewis Brittin and pioneering female executive \u201cRosie\u201d Stein to the CEOs who saw the company through its glory days and its final tumultuous decade. What was it like to pilot a crippled airliner, to be in the vanguard of the new profession of stewardess, to ride in the cabin of a luxurious Stratocruiser for the first time? These are the experiences that come alive as Jack El-Hai follows Northwest from its humble beginnings to its triumph as the envy of the airline industry and then ultimately to its decline into what aggrieved passengers and employees called \u201cNorthworst.\u201d Non-Stop hits the airline\u2019s high points (such as its contributions during World War II and the Korean War) and the low-D. B. Cooper\u2019s parachute getaway from a Northwest airliner in 1971 and a terrorist\u2019s disruption of the airline\u2019s last year. Touching on everything from airline food and advertising to smoking regulations and labor relations, the story of Northwest Airlines encapsulates the profound changes to business, travel, and culture that marked the twentieth century.
€46.20
138 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
From its earliest flights in 1926, carrying mail and occasionally a solo passenger to Chicago, to its acquisition by Delta in 2010, Northwest Airlines soared to the heights of technological achievement and business innovation-and sunk to the depths of employee discord, passenger dissatisfaction, and financial bankruptcy. Its story, rich in singular successes and failures, also has the sweep of the history of American business in the twentieth century. Non-Stop: A Turbulent History of Northwest Airlines captures both the broad context and the intriguing details as it weaves together the accounts of individuals who gave the airline its unique character: from founder Lewis Brittin and pioneering female executive \u201cRosie\u201d Stein to the CEOs who saw the company through its glory days and its final tumultuous decade. What was it like to pilot a crippled airliner, to be in the vanguard of the new profession of stewardess, to ride in the cabin of a luxurious Stratocruiser for the first time? These are the experiences that come alive as Jack El-Hai follows Northwest from its humble beginnings to its triumph as the envy of the airline industry and then ultimately to its decline into what aggrieved passengers and employees called \u201cNorthworst.\u201d Non-Stop hits the airline\u2019s high points (such as its contributions during World War II and the Korean War) and the low-D. B. Cooper\u2019s parachute getaway from a Northwest airliner in 1971 and a terrorist\u2019s disruption of the airline\u2019s last year. Touching on everything from airline food and advertising to smoking regulations and labor relations, the story of Northwest Airlines encapsulates the profound changes to business, travel, and culture that marked the twentieth century.
€46.20
138 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780816674459
Format -
Publisher -
Published - 01/11/2013
Categories - All, Books, History and Politics, History Books, History of the Americas, All, Books, Business Computers, Finance, Industry Finance
No. of Pages - 328
Weight - 1746
Edition -
Series - - Not Available
Page Size - 0
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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