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Marketing your library's electronic resources

by Marie R. Kennedy | 30 July 2017
Synopsis
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries;an examination of the e-resource life cycle;cutting edge guidance on COUNTER usage reports and other web analytics;advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; andnumerous examples of well-executed plans and outcomes.This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
€96.53
289 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries;an examination of the e-resource life cycle;cutting edge guidance on COUNTER usage reports and other web analytics;advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; andnumerous examples of well-executed plans and outcomes.This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
€96.53
289 Reward Points
Currently out of stock
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!


Product Details

ISBN - 9780838915653
Format -
Publisher -
Published - 30/07/2017
Categories - All, Books, Business Computers, Computers, Information Management
No. of Pages - 192
Weight - 0
Edition - Second edition
Series - - Not Available
Page Size - 28
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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