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Marketing strategy and management

by M. Baker | 05 December 2014
Category: Sales & Marketing
Synopsis
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
€81.19
243 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Synopsis
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Quantity
Quantity
€81.19
243 Reward Points
In stock online
Delivery in 5-7 Days
Eligible for free delivery

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Quantity
Quantity

Product Details

ISBN - 9781137025821
Format -
Publisher -
Published - 05/12/2014
Categories - All, Books, Business Computers, Business, Sales & Marketing
No. of Pages - 0
Weight - 1366
Edition - Fifth edition
Series - - Not Available
Page Size - 28
Language - en-US
Readership Age - Not Available
Table of Contents - Not Available

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